Create a social media ad campaign for the nonprofit organization Dress for Success that would broaden their demographic, engage a younger audience, and raise awareness for their mission of empowering women through professional attire and support.

A sleek, fashion-forward campaign designed for Instagram, featuring bold typography, custom icons, cohesive brand imagery, and a strong visual identity. The campaign centered around a fundraising fashion show and included branded merchandise like a custom tote bag to deepen engagement and visibility.

The project began with research into the organization’s existing brand and audience. I reimagined their aesthetic with a younger, more editorial tone while maintaining their core mission. I developed a set of Instagram stories, digital event graphics, and merchandise that reflect the values of empowerment and style. A fictional event — featuring members modeling their favorite outfits—was created as a core activation point for storytelling, fundraising, and community building.