Create a self-initiated marketing campaign for a children’s storybook that raises environmental awareness through the themes of reuse and recycling, while building an engaging, multi-platform brand experience.

Griggly the Green Goblin is a playful, eco-conscious brand built around an original storybook character who encourages children to care for the planet. The campaign includes a book made from recycled materials, a digital platform, and an interactive game app where kids can explore Griggly’s world and help him clean up the forest.

I created the story and visual identity for Griggly, incorporating 

hand-drawn typography, earthy colors, and illustrations made from photos I took of real trash — repurposed into textured, playful elements. The brand comes to life in print and digitally, with the app extending ‘the book’s message through interactive, educational play.